Vibe Check
Questionnaire
We want to ensure this project is a success and goes smoothly. However, we're human, and things happen. This helps us know what we are succeeding at and where to improve for the next week!
Project Goals
01
Brand Refinement
We propose a comprehensive brand refresh encompassing various key elements to reinforce Alpaca's position as a reputable brand serving and empowering educators across the US. This section outlines the deliverables of our proposed brand refresh project and provides a rationale behind the decision to embark on this transformative journey.
- Type Pairings: We will carefully define and establish a cohesive set of type pairings that align with Alpaca's brand personality and target audience. These pairings will ensure consistency and enhance readability across all brand communications.
- Color Palettes: We will infuse Alpaca's brand with a fresh and contemporary look by refining and expanding Alpaca’s color palettes. These palettes will evoke specific emotions, resonate with the target audience, and differentiate Alpaca from its competitors.
- Company Values: We will work closely with the Alpaca team to identify and articulate your brand's core values. By clearly defining these values, we can align all brand messaging and visuals with Alpaca's ethos, fostering a deeper customer connection.
- Do's and Don'ts: To ensure brand consistency and integrity, we will establish a set of do's and don'ts that serve as guidelines for Alpaca's brand usage. This will enable your team to maintain a cohesive brand identity across various touchpoints and safeguard against inadvertent brand dilution.
- In-Use Examples & Potential Limitations: Through a series of in-use examples, we will showcase how the refreshed brand elements come together in real-world applications. These examples will provide a visual reference for the Alpaca team, demonstrating how to effectively implement the new brand identity across marketing collateral, digital platforms, and more.
- Custom Illustrations: We’ll work with the current Alpaca illustration foundations to expand the characters, color palettes, and use cases to utilize in various marketing efforts.
01
Rebrand
We propose a comprehensive brand refresh encompassing various key elements to reinforce Vetelligence's position as a leading brand serving and empowering military veterans across the US.
- Type Pairings: Type pairings for Vetelligence will emphasize professionalism and trustworthiness, ensuring that all digital and print communications are easily readable and consistent.
- Color Palettes: A fresh color palette inspired by veterans the armed forces and intelligence themes will be proposed, distinguishing Vetelligence from competitors and resonating with the professionals it serves.
- Brand Values: Working closely with Vetelligence, we'll refine and articulate the brand's core values, laying the foundation for all brand communications and outreach efforts.
02
Pitch Deck
Understanding that Vetelligence might require a compelling pitch deck to present to investors, partners, or clients, we propose the creation of a professionally designed pitch deck that:
- Highlights Vetelligence's mission, vision, and values.
- Showcases the company's achievements, growth trajectory, and future prospects.
- Emphasizes Vetelligence's USP in the military vet / intelligence domain.
- Includes infographics, data visualizations, and other elements to enhance information absorption and engagement.
- A template that can be easily customized for various audiences.
- Professionally designed slides that align with the rebranded Vetelligence identity.
03
Website Redesign
Considering Vetelligence's unique offerings in the military veteran/intelligence domain offerings, the website will be the primary touchpoint for potential clients and partners. Therefore, the website redesign will focus on:
- Highlighting Vetelligence's cutting-edge solutions.
- Showcasing testimonials, case studies, and success stories.
- Offering resources, blog posts, and insights into the military veteran/intelligence sector.
- Seamless navigation that allows users to find the information they're looking for effortlessly.
- Incorporating CTA's and lead generation tools to convert visitors into potential leads.
Case Studies (similar scope)
What’s a Rich Text element?
What’s a Rich Text element?The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.Static and dynamic content editing
Static and dynamic content editingA rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!How to customize formatting for each rich text
How to customize formatting for each rich textHeadings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.